The allure of Provence-Alpes-Côte d’Azur

Provence Lavender

According to local legend, God created the earth, the sun, the mountains and the sea.  The original “greenie”, God then used the most impressive leftovers from the planet to create a special paradise: Provence-Alpes-Côte d’Azur.

Simply referred to as “PACA” by the French, Provence-Alpes-Côte d’Azur has its feet in the Mediterranean Sea and its head in the Alps. This popular tourist region in southern France has it all.  From the Alpine mountains down to the beaches of Saint Tropez, Cannes and Nice, you’ll find some of the best skiing and hiking in the world, glamorous beach resorts, unspoiled villages and stunning natural parks.

The early visitors to the region were the Greeks and the Romans. In the 14th century, even the popes abandoned Rome for the more pleasant surroundings of Avignon. If you love history, prepare to be mesmerised as reminders of the rich Roman and Greek heritage are everywhere.

The luminous landscape inspired many famous artists including Picasso, Gauguin, Van Gogh and Cézanne and changed the course of modern painting.  And its allure continues today.  With a favorable climate all year round, the region is a magnet for tourists.

There are an impressive number of major cities for urban enthusiasts including:


Cosmopolitan and chic, a wonderful Riviera seaside city filled with shopping, restaurants and fabulous markets. Be seen along the Promenade des Anglais or explore the meandering streets of the historic old town. Many of our tablecloths and napery come from this fabulous city.  


Wrapped around the Vieux Port, the largest commercial port in France. The city is like the bouillabaisse soup for which it is famous – steaming hot and pungently spiced with a little bit of everything mixed in. This is the home the iconic Savon de Marseille, loved by the French for generations.


With its strategic location, the city has an impressive military history and has also developed an interesting cultural heritage.


Well known as a city of arts and lights, it is famous for its superb preservation of architecture.

With more visitors during the summer than any other region in France, you could spend a lifetime of holidays here and still not scratch the surface of possibilities.

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