The Biscuits Lefevre Utile Poster
Advertising LeFevre Utile biscuits, this 1897 vintage French poster is by Alphonse Mucha (1860 – 1939). A famous Art Nouveau artist and designer, Alphonse moved to Paris to study art in 1887.
Lefevre-Utile, the French biscuit maker was founded in Nantes in 1846. They commissioned top artists to create their publicity. In addition to this exquisite Art Nouveau poster, Mucha designed Lefevre-Utile’s box tops, wrappers and posters.
This is the original 1897 calendar version of the poster. It features a charming young lady offering a dish of wafers to her viewers. It is the first time the LU initials appear in the poster design. This represents the initials of the company’s founder Jean-Romain Lefevre and his business partner and wife, Pauline-Isabelle Utile. So began the tradition of incorporating LU into all of their advertising designs. Within a few years, the success of the logo resulted in the company becoming known as LU.
- 50cm x 70cm
- Ready to frame poster.
- Semi-gloss art print on high quality paper.
- Printed with fade resistant quality ink.
- 2 cm white border to allow for easy framing.
- Rolled up in a cardboard cylinder for postage.
- Photos may reproduce differently on your screen, so slight variations in colour may occur.