The Lait Pur Sterilise Poster
The Lait Pur Sterilise poster is perhaps Théophile Alexandre Steinlen’s best-known image. The poster advertises pure sterilized milk from the dairy of the Quillot Brothers in the village of Montigny sur Vingeanne. In 1894, sterilized, or pasteurized milk was an exciting new product. The milk was shipped from the Quillot Brothers in east-central France all the way to Paris.
The humble dairy could not have known that, to advertise their sterilized milk, they caused Steinlen to produce one of the most endearing poster images ever created.
In this retro poster, Steinlen’s daughter Colette wears a bright red dress, sipping her morning milk which she shares with the family cats making sure that it is not too hot. The cats in many of Steinlen’s drawings and posters were very important members of the household.
This was Steinlen’s first poster for the lithographer Charles Verneau, who later became his principle printer. Simple domesticity expressed with warm use of color works to make this poster a Belle Époque masterpiece.
- 50cm x 70cm
- Ready to frame poster.
- Semi-gloss art print on high quality paper.
- Printed with fade resistant quality ink.
- 2 cm white border to allow for easy framing.
- Rolled up in a cardboard cylinder for postage.
- Photos may reproduce differently on your screen, so slight variations in colour may occur.